I build considered products from concept to execution — pairing functional mechanics with intuitive interactions.
Recently with my own brands, Mintzzz and Yīngredient. Before that, industrial design at Phoenix Design.
I'm focused on UI/UX — user research, interaction design, and creating frictionless digital experiences. My passion lies in the why behind user behavior.
My route in is unusual: trained at Parsons in physical product design, sharpened in design consulting on complex client problems, and tested by launching two product-based startups from the ground up. That hardware-and-brand foundation shapes how I approach the digital surface today.